A LITTLE PREPARATION. A BETTER CONVERSATION.
SHOW WHAT YOU CAN BRING.
An interview gives both sides a chance to explore the fit. Prepare to explain what you’ve achieved, how you work and why this particular business interests you. Leave room to listen, ask questions and be yourself.
1. Get to know the business
Explore its products, customers, markets and route to market. Does it sell through distributors, manufacturer representatives or directly to end users? Look for the priorities behind the vacancy and connect them to your experience.
2. Bring examples with substance
Choose a few achievements that matter to the role: growing distributor sales, retaining a key account, launching a product or developing a team. Explain your own contribution and use figures you can support, while respecting previous employers’ confidential information.
3. Give your answers a clear shape
The STAR method helps you describe the situation, your task, the action you took and the result. Practise a few examples aloud, keeping the focus on what you did, what changed and what you learned. Aim for a conversation that sounds like you.
4. Explore the culture as well as the role
Think about the working environment in which you do your best work. Ask how the team collaborates, how decisions are made and what support you can expect. A good match combines relevant experience with a working style that suits the business.
5. Ask about the results that matter
What would success look like in the first six months? Which customers, markets or projects need attention? How will performance be measured? Useful questions help you understand the opportunity and show how you think about delivering results.
6. Make the practical details easy
Confirm the format, timing and people you’ll meet. For a video call, test your sound, camera and connection. If a presentation is part of the process, check the brief and time limit, then practise explaining your recommendations clearly.